March 29, 2023


In recent years, Jumia has been crucial to the development of the African economy. With more people turning to online shopping, Jumia has quickly established itself as a household name. In this article, I will walk you through the procedure for selling on Jumia Market and how to sign up as a Jumia vendor.

As a vendor, the Jumia platform gives you an opportunity to market and boost your brand to millions of people in Nigeria.

Important Things To Consider Before Knowing How To Sell On Jumia

Jumia, like most e-commerce platforms, has certain conditions that ought to be met before you can start selling. Below, are the must-haves for selling on Jumia platform;

  1. Your products must be brand new: Jumia only accepts the listing of brand-new products; it does not accept the selling of old or used goods. Moreover, make sure the merchandise you intend to sell is not included on Jumia’s list of prohibited and restricted brands.
  2. You Should be an Authorized Seller of Certain Brands: Make sure that you are an authorized vendor of specific brands in the case of branded products. Several types of authorization exist, such as licenses and trademarks. Jumia takes this action to safeguard the seller and the owner of the brand.
  3. Average Market Price: Jumia provides high-quality goods at reasonable costs, a move that is largely appreciated by customers. Jumia may not be the best option for you if you intend to sell expensive.
  4. You Should Have At Least 5 Items To Sell: The minimum amount of products a vendor can upload on Jumia is just 5 items.
  5. You Must Have a Bank Account: Jumia pays directly into your bank account. So, you should consider opening one before starting to sell.

Click Here for full Jumia’s Official guidelines

Benefits of Selling on Jumia

What you stand to benefit from when you sell on the Jumia platform. Below are four reasons to keep you motivated;

  1. Free Vendor Training: Jumia University offers free vendor training. Training sessions include the option of offline training. Here, you get to learn more about the Jumia Seller Center. Plus, you get to know how to list your products and have comprehensive knowledge regarding order packaging and shipping. The sessions offer advice and tips on how to boost your sales volume and create the most appealing, professional content for your products. You also learn everything regarding account statements. All these for free!
  2. Trusted Brand: Jumia company has years of experience and excellent service; hence people trust it. Therefore, rather than buying from unknown online stores, most choose to buy their items on Jumia.  The company offers you the opportunity to use its trusted brand name as a label for your products. As a result, you get to share in its popularity.
  3. More Reach: In Nigeria alone, 4 million visitors flock the Jumia platform every month searching for items to buy. Plus, you need to remember that its presence is felt across many other African countries. So, it’s your big chance to advertise your products to millions of buyers every month.
  4. No Maximum Upload Limit: At Jumia, you can list as many items as you want, since there’s no maximum limit. Plus, the platform takes care of maintenance fees, listing fees, and other unprecedented expenses.
  5. Hassle-Free: Jumia makes selling pretty simple. The only things you need to do is complete the registration process, complete a dedicated training session (for new sellers), list your products, and you’re all set. 

See Also: How To Start Owodaily And Start Making Money

What Can You Sell on the platform?

In Jumia, there are extensive categories of products you can sell. Below is a list of items that sell on Jumia:
● Fashion (wearables, jewelry, watches, etc.)
● Computing (laptops, printers, scanners, software, networking services, etc.)
● Health & Beauty (hair care, fragrances, makeups, etc.)
● Home & Office (cookware, appliances, furniture, bedding, etc.)
● Grocery (laundry, cooking, toiletries, beverages, etc.)
●  Phone & Tablets (mobile phones, tablets, and accessories)
● Baby Products (toys, apparel, diapering, etc.)
● Automobile (car & motorcycle accessories, safety equipment, etc.)
● Sporting Goods (sport & fitness, cycling, camping, etc.)
● Gaming (play station, video games, etc.)
● Other Categories ( livestock, musical, gardening, movies, etc.)

What You Can’t Sell on the platform?

● Tobacco & Cigarettes
● Medical Items
● Media Publications
● Weapons
● Pirated Publications
● Seditious Materials
● Obscene Images
● Adult Toys
● Vulgar Words
● Fireworks & Explosives
● Plants & Animals

The Conditions Required To Sell on Jumia?

As a seller you need to:
● Be at least 18 years of age, or selling under the supervision of a legal guardian or parent
● Take responsibility for all activities regarding passwords and accounts.
● Ensure business transparency and maintain high-quality products and standards. Remember, Jumia does routine quality checks for verification.
● Maintain price parity for your products, both in Jumia and other platforms. For instance, you shouldn’t sell a product at a lower price on another platform than the price listed on Jumia.
● Grant Jumia access to your products, branding materials, and trademarks for promotional purposes.
● Invest in, or carry campaigns to promote your product.
● Complete the registration process and obtain a Tax Identification Number (TIN)
● Ensure no product is out of stock. Maintain a zero percent Out Of Stock Rate
● Maintain a quality Return Rate of less than 2%
● Have a customer product rating of not less than 3 stars
● Maintain a Ready-to-Ship policy within 24 hours
● Ensure the product comes with a warranty where applicable
Note: You can visit the Seller Center for a comprehensive list of seller’s Terms & Conditions

Jumia Seller Fees

Jumia doesn’t charge sellers looking to build their business on the platform, not unless the seller gets to make a sale. Here, Jumia earns from sellers as per the Revenue Share agreement.

The platform decides on the revenue share. For instance, if the Revenue Share is 85:15, for a product that sells for $80 and incurs a shipping cost of $20, Jumia pays you $85 and keeps $15. Plus, Jumia charges a Return-to-Vendor fee, which depends on the size of the product. For a small item, you’ll incur a fee equivalent to ₦ 150. Medium items attract a fee of ₦ 300. 

The turnover share varies depending on the product category. Click here for more detailed information on Jumia website

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